Insights & updates
Senior-led commentary on eCommerce growth — SEO, paid, email, lifecycle, and the monthly state of the channels.
Adaptability and growth is part of LION’s DNA. LION Digital was officially launched in April 2020, right at the beginning of the pandemic; this allowed us to build…
Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary…
The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce online businesses, you may be having difficulty using…
Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the…
Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time last year. However, if we compare to May…
Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and four-letter acronyms. We’ll focus on a couple of…
As online shopping continues to grow, it’s becoming more and more essential to ensure your web store’s performance is at its highest. Web page load speed is a…
Coming up to the end of the financial year it’s a great time to analyse the past 12 months’ performance, to look for new growth opportunities, and identify…
Is your ROAS strong, but your Ads are running on Brand terms? Have you increased your spending on the Search Channel but Revenue hasn’t grown? Over the past…
How do you know if you’re making the most out of your email marketing? Are 20-30% of your overall sales come from this channel? Is your returning customer…
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